Demand research
Tools people already search for.
Service line 07
Free Software Tools
Free calculators, graders and AI assistants that bring buyers to your site, and back again.
CalculatorsGradersTemplatesClaude skillsEmbeds
AI does the workExperts pitch inYou approve
What we do
From idea to a tool people search for
Methodology
Formulas and sources, built with your subject expert.
Build
Fast, accessible tools on your domain.
Lead capture
Emailed results synced to your CRM.
AI editions
The same tool as a Claude skill or ChatGPT app.
Maintenance
Data and formulas kept current.
Who does the work
AI at the forefront. Experts where they matter.
AI leadsMost of the work
- Demand research
- Drafting code, copy and tests
- Landing pages and embeds
- Usage analytics
Experts pitch inWhere it matters
- Methodology with your subject expert
- Security and accessibility checks
- Directory submissions and outreach
Tool types
Free tools we build
ROI calculatorsSavings and cost, by scenario.
GradersScore a website or AI visibility.
CheckersDeliverability and compliance.
GeneratorsPolicies, job descriptions, templates.
BenchmarksCompare with anonymised peers.
Claude skillsYour expertise inside Claude.
How we do it
From onboarding to results
- 1OnboardShare your buyers' recurring questions.
- 2SpecA methodology your expert approves.
- 3BuildAgents code, engineers pitch in.
- 4LaunchYour domain, directories, partners.
- 5MaintainUsage, leads and fresh data.
What we track
Tool usageCompletion rateLeads capturedLinks earnedPipeline influenced
FAQ
Questions about Free Software Tools
Do free tools actually bring in business?
A good tool gives people a reason to visit, link and come back, and leads naturally to the problem you solve. We measure usage, leads and links from day one, so you can see whether each tool earns its place.
Should results sit behind an email form?
It depends on the tool. We usually show a useful result for free and offer the detailed report by email. Decision-stage tools such as ROI calculators can justify more gating.
Won't AI answers make free tools obsolete?
An AI summary can describe a tool but can't replace using it. We also package tools as Claude skills, MCP connectors and ChatGPT apps so they reach buyers inside AI assistants too.
Research sources
- https://ahrefs.com/blog/the-free-tools-seo-strategy/
- https://stratabeat.com/b2b-saas-seo-performance-report-released
- https://hubspot.com/blog/bid/5539/Website-Grader-Analyzes-Over-2-Million-Sites
- https://remote.com/employee-cost-calculator
- https://www.omnicalculator.com/calculator-widgets
- https://claude.com/resources/articles/skills
- https://openai.com/index/developers-can-now-submit-apps-to-chatgpt/
- https://www.w3.org/TR/WCAG22/
- https://gdpr-info.eu/art-5-gdpr/
- https://genai.owasp.org/llm-top-10/
Start Free Software Tools this month.
100% digital onboarding · Slack collaboration · Zoom calls · 1 month free trial
Questions? hello@getmandora.com